TV older viewers

A surprise: Older crimesolvers are welcome again

Right now, TV is going back to its future.
That’s almost 30 years back. That span connects “Murder, She Wrote” to “Elsbeth,” “Matlock” to … well, “Matlock.”
At the core is a key change: Broadcast networks were once ignoring older viewers; now they need them. Let’s go back to 1995, when:
— “Matlock” was canceled – again. NBC had dumped it after seven seasons; ABC took three more, then dropped it.
— “Murder She Wrote” was still thriving. In its 11th season, it was No. 8 in the Nielsen ratings; it reached the top-10 in seven other seasons, peaking at No. 4. But CBS moved it to an impossible timeslot, then cancelled it a year later. Read more…