CBS’ fall schedule: Stick with the steady viewers
As younger viewers drift away, TV networks pondered alternate solutions:
1) Go after them. Copy what the streaming networks are doing. Get guttier and grittier. Interweave some tough stories that stretch over eight or 10 hours.
2) Don’t chase them; they won’t be back anyway. Service the viewers you still have.
That second one has worked fairly well in the Nielsen ratings for CBS. Now it ripples through the play-it-safe line-up the network has announced for fall, including a “Matlock” reboot (shown here). Read more…