After fading away, award show tries a comeback
The American Music Awards had a foolproof route to high ratings.
It honored popular people, many of whom performed on the show. Viewers saw Michael moonwalk, Prince rock, Mariah soar. It couldn’t fail.
And then it did. Ratings crashed; the AMA’s almost vanished. The next awards (in May of 2025) will be the first in 30 months.
Before that, a special – 8-10 p.m. ET Sunday (Oct. 6) on CBS – will be the first step in a comeback attempt. It will have lots of new performances (including Jennifer Hudson, shown here), plus clips that go back 50 years Read more…