TV re-discovers its country-music friends
Media people keep straining to reach the “early adapters” – the people who are always ready to try something new.
But now TV networks are leaning tbe other way. They need the late adapters … and country music is getting fresh attention. Consider:
— The Grand Ole Opry – snubbed by TV and cable for decades – is getting three hours of prime time on NBC and Peacock. On March 19, Blake Shelton (shown here) will host a 100-year celebration that includes approximately everyone.
— That’s shortly after two other events: On March 9 (8-10 p.m., ABC) country star Carrie Underwood takes over as an “American Idol” judge . The next day (8-10 p.m., CBS), Ringo Starr is at the Ryman Auditorium (the Opry’s former home), surrounded by country singers.
— And this fall, CBS has Shelton and Keith Urban in “The Road,” focusing on emerging country stars. Read more…
