Hallmark joins the plus party, in a big way
No one would accuse Hallmark of being trendy or jumpy.
The company has been around for 114 years, still family-owned. For years, its cable channels seemed to keep re-making the same movie.
But now it’s joining TV’s biggest trend – streaming services with a “+” in their names. And it’s doing it in a surprisingly ambitious way with everything from a mini-series (“Holidazed, shown here with Erin Cahill) to reality shows.
“Hallmark+ will be more than just a streaming platform,” Mike Perry, the Hallmark CEO, said. “It will be the very best of Hallmark all in one place.”
Details arrived Aug. 14 (see separate story), but the general idea was sketched earlier, at Television Critics Association sessions:
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