Now it’s new Hallmark vs. (sorta) old Hallmark
On the family-friendly side of the TV world, there’s scrambling in both directions:
— Hallmark is shedding its old ways. Now it has more diversity of people, more variety of styles; that’s clear in several projects, including “Unthinkably Good Things” (shown here), which arrives Aug. 28,
— Meanwhile, others are grabbing chunks of the old Hallmark world. GAC (formerly Great American Country) has even signed some perpetual stars, led by Candace Cameron Bure and Danica McKellar.
“There’s a lot of talent … that GAC is now working with,” granted Lisa Hamilton Daly, the Hallmark programming chief. “But I think we are constantly trying to evolve our talent pool.” Read more…